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From React to Svelte - A Devshop's Journey
Getting it Right the First Time
When it comes to developing a custom website, it's common for developers to focus primarily on design and functionality first. Understandable considering this is the tangible deliverable that you, the client, paid for. While being pretty and functional is an important part of a successful website, a beautiful website serves no purpose if it has no visitors. This is where Search Engine Optimization (SEO) comes in. SEO is the process of making your website more searchable so that it appears higher in search engine results. The good news is, you can have a beautiful, functional and easy to find website.
Designing for aesthetics and function through the lens of SEO from the start is the most efficient way to maximize ROI from your custom website. Not to fret, if you've already designed your website. A website can be optimized at any time, but the more content your website has the more painful of a task it becomes to optimize.
Whether you develop from the beginning with SEO in mind or you retroactively optimize, you wont regret. It doesn't take much google searching to see the ROI associate with SEO. In today post, we'll be focusing on the step you should take up front to have great SEO.
Keyword research is a critical component of search engine optimization (SEO) and is the foundation of any successful SEO strategy. The purpose of keyword research is to identify the words and phrases that people are searching for when looking for information related to your website, products, or services. By identifying and targeting the most relevant and effective keywords, you can optimize your website to rank higher in search engine results pages (SERPs) and attract more organic traffic to your site.
There are several steps involved in conducting keyword research.
Keyword research is an ongoing process, and it's important to regularly revisit your strategy and update your keyword list based on changes in search trends and your website's performance.
A website's structure is crucial for SEO as it helps search engines to crawl and index the pages. A well-organized structure should have logical categories and subcategories, with each page focusing on a specific topic or keyword. This makes it easier for search engines to understand the relevance of your content and improves your chances of ranking higher in search results. Ensure that each page is optimized for a specific keyword or topic and that you use it in your page titles, headings, meta descriptions, and content in a natural way.
On-page optimization is a core component of SEO that involves optimizing the content and HTML source code of a web page to make it more visible and relevant to search engines. On-page optimization techniques are designed to improve the quality and relevance of a web page's content and structure, which in turn can improve its ranking in search engine results pages (SERPs) and drive more organic traffic to your site.
Here are some of the key techniques involved in on-page optimization:
Link building is a crucial aspect of search engine optimization (SEO) that involves the process of acquiring backlinks from other websites to your own. Backlinks are a key ranking factor for search engines, as they are seen as a signal of the quality and relevance of your website's content. When a website links to your site, it signals to search engines that your content is valuable and relevant, and can improve your website's authority and ranking in search results.
Here are some common link building tactics:
Creating high-quality, relevant content is another aspect of search engine optimization (SEO). Your website's content plays a key role in determining your website's SERPs ranking and in attracting and engaging your target audience. High-quality content can also help to establish your website as a valuable source of information in your industry and can encourage other websites to link to your site, which can improve your website's authority and ranking in search results.
Here are some factors to consider when creating high-quality content for SEO:
Regular monitoring of your website's performance using analytics tools like Google Analytics is an essential part of effective SEO. By tracking key metrics such as website traffic, search rankings, bounce rates, and user behavior, you can gain valuable insights into how your website is performing and make informed decisions about how to improve its SEO.
If you've made it this far, great! We hope you gathered valuable information that you can apply when building your website. If you're not sure how to apply this information, let us know. SEO is integral in every custom website we build.
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